Your author platform will be based on your brand and your brand stems from who you are, how you present yourself and how you are perceived.
Your platform begins with you and you ultimately define your brand. Your brand must start with you and stay true to you. Your brand is you, heart and soul.
Some people find this part of branding the most difficult. Figuring out how to see yourself as a brand can seem hard to grasp at first but is actually really easy.
You are a fascinating person with all kinds of interesting aspects of yourself that are unique and can be added into your author brand.
What you look like, what you wear, how you pose for pictures, these all can be inviting portions of your brand. Are you fun, are you approachable, and are your interests interesting. What you read makes…
View original post 985 more words